Paramour Expands into Nursing Bras

One of the most important tools for a new mother is her nursing bra where a marriage of style, comfort and above all function is required.
On that note, Paramour is expanding into the nursing bra segment with four new bras with a MSRP of $45 and one bralette (MSRP 32$), that have a range of different features but one they all boast is a nursing clip and a focus on comfort.
The Lorraine uses latest fabric technology from the world of sport and athleisure in order to offer a wicking pad inside the cup and puts a focus on comfort through its double front and back closure, lighter gauge wire and the inclusion of both a micro sling and A frame for easy breast feeding - perfect for new moms on the go.  

Similarly, the Carol also uses peek-a-boo soft stretch lace to add a fashion element to a bra that offers a great fit through its spacer pads. This bra opens for breast feeding via its soft lace A-Frame.
For a natural lift, the Ethel is a contour bra with A-Frame and micro sling.  Its secret weapon is its extra side-coverage for the underarm area. 
If you prefer to go wire-free, Paramour has thought of that too with their bralette option, Cecile, which is not only wire-free but also seamless. It packs an absorbent removable pad and a fabric sling.

Staying with wire-free, there is also a bra option in the form of the Peggy which is a wire-free contour nursing bra with a soft cotton sling lining and convertible straps.