Paladini's New Flagship Store in the Rinascente Rome

The store unfolds over eight floors, housed in an historic building on via del Tritone in the heart of Italy’s capital. The new Rinascente, truly unique and original, is housed inside a building which has been ongoing careful restoration for the last eleven years in order to ensure that its unique archeological, architectural and cultural context is truly made the most of. The work was carried out specifically in order to house the department store. The offering inside is exclusive and eclectic, boasting not just the top Italian brands but also an international range. The stunning space has been created by the finest talent in architecture design and brings an ancient Roman aqueduct back to life. On top of this, from the sixth floor, there is a breathtaking view of the city. All of these features combine to create a one of a kind shopping destination, not just for the city’s inhabitants but also for the millions of tourists who visit each year - the perfect audience for the exceptional range of international brands on offer. 
On the first floor, dedicated to the creme de la creme of beauty and lingerie, the intimates section seduces with its contemporary elegance and bouquet of the sector’s most prestigious brands. It is here that Gianantonio A. Paladini has a 36 m2 shop in shop. The space was the brain child of Gianluca Bonini who used a structure in lacquered white wood, steel and glass, in order to recreate the refined and exclusive style of the Milanese boutique.  After Paris (Galeries Lafayette Haussmann) and Milan (with a flagship store located on Via Very and a shop in shop inside the Rinascente Piazza Duomo) the opening is an important step in the brand’s image strategy, which today marks Paladini’s positioning in the luxury market, presiding over the intersection of the heart of the fashion capitals’  luxury shopping.