Om Lingerie Masculine (France)

Having undergone a period of professional retraining, in 2004 Laurence Nicoud decided to apply her passion for fashion and her natural flair for customer relations by opening a business which would offer men that ideal underwear store the area was lacking. A successful venture, in In March 2022 Laurence decide to give the boutique a makeover, opening it under a new guise. Today the clientele find themselves entering a captivating treasure trove, living an experience marked by quality, class and comfort… with that always welcome extra touch of "fun". From special gifts to everyday basics, this underwear wonderland offers men a wide range of pajamas, swimsuits and shorts for the beach, as well as a range of socks, slippers, bathrobes and accessories. The store window display, arranged with taste and creativity, is constantly inviting customers to step in. When clients cross the threshold, they find themselves immersed in a "masculine" environment with a warm atmosphere conveyed by the extensive use of wood. The articles are elegantly displayed on light colored furniture, shelves and wall hangers, highlighting the wide range of styles and colors available. Laurence’s professional expertise and her charming manner will immediately have the visitors trying on new products, which the owner shares with humor and panache also on social networks.  

We love the juxtaposition of the natural wood’s warm tonalities and the black furnishing’s linear elegance creating an intimate and welcoming setting

Among the brands offered
Underwear Eden Park, Eminence, Hom, Impetus, Oscalito, Pullin Nightwear Arthur, Eden Park, Eminence, Guasch, Impetus Hosiery Arthur, Eden Park, Falke, Hom, Impetus, Labonal, Pullin Swimwear Eminence, Impetus Thermalwear Eminence, Oscalito Slippers L’atelier Charentaises Accessories Les Bretelles De Leon, Pullin
 

Sales surface 538 sq ft

Number of stores  1 (Sallanches)