Nin Luxury (Netherlands)

Since 2009 she has been bringing to this quaint town center luxury lingerie brands that are difficult to find in the country, if not online.

From a fascination for lace, which she had ever since she was a little girl, to a love for lingerie, the step was inevitable for Eva. Having studied as an intimate apparel designer but with a distinctly more business-oriented vocation, after working for over 10 years in the world of fashion and witnessing the rise of e-commerce, she decided to merge passion and expertise in a lingerie concept that combined online shopping and in-store experience. Her mission: to give Dutch women the opportunity to try, in a dedicated physical store, luxury brands sold online, which Eva selects among her favorites based on the season’s styles and the preciousness of silks, laces and embroidery. Personally furnished by her, the boutique reflects her taste and creativity: from the bold combination of the pink floor and blue walls to the dominant gold and brass tones, from the vintage chandeliers to the artistic photos. On one of the walls, the lingerie is presented as a work of art: only one set per style, to put the focus on the materials, while the items on display are changed frequently. The offer is spiced up by refined and sensual accessories. The spacious and luxurious dressing rooms have the particularity of giving the possibility of being assembled into a single boudoir, creating a world apart, where customers can try the garments on in a completely relaxed atmosphere while sipping a drink. The O2O formula, with a well-established e-shop offering exclusive events and special previews for members only, has extended Nin Luxury’s success beyond national borders, with customers from all over the world.

❤ We love the brass hanging rail designed by Eva herself which sets the store’s style and its chromatic mood.


AMONG THE BRANDS OFFERED
Lingerie sets Studio Pia, Agent Provocateur, I.D. Sarrieri, Fleur du Mal, Coco de Mer, Posie, Hervé by Céline Marie, Ihuoma Nightwear Agent Provocateur, I.D. Sarrieri Accessories Agent Provocateur, Voyeur X, E.L.F Zhou

Sales surface 646 sq. ft.
Number of stores 1 (Arnhem)
Online store www.ninluxurylingerie.com