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Nilit Reveals Sensil
18 July 2017
The Israeli giant is adding a new dimension to their nylon 6.6 yarns with a completely revised premium range strategy. Nilit has developed Sensil, with the benefit of forming an effective link with consumers.
The Israeli giant is adding a new dimension to their nylon 6.6 yarns with a completely revised premium range strategy. Nilit has developed Sensil, with the benefit of forming an effective link with consumers. It was in Paris, in July, that one of the leading manufactures of nylon textile fibers, announced the launch of Sensil, its new Nylon 6.6 brand for apparel. The result of extensive market analysis and research on retail industry shifts, consumer insights, and fashion trends, Sensil represents NILIT’s premium Nylon 6.6 for fashion and performance apparel and is the company’s new way to communicate the benefits of its products. “The apparel industry is at an exciting crossroads,” said Pierluigi Berardi, NILIT Global Marketing Director. “Consumers are more empowered and demanding than ever before and they’re raising their expectations for performance, style, and value. At the same time, many suppliers in the industry are focusing on lowering costs and, as a result, diluting quality. With Sensil, we intend to work with our partners to reverse that trend.”
Sensil Nylon 6.6 represents the gold standard of manmade fibers. It has an exceptional look and feel, is soft, strong, and durable, and retains newness after many wearings and washings. Sensil’s premium performance features include inherent odor control, temperature management, moisture management, and UV resistance. Sensil will be supported by a 360-degree communications plan targeting fabric producers, brands, retailers, and consumers that includes trade shows and events, print and digital advertising, social media, point of sale displays, and in-store events. “We at NILIT are rising to meet these challenging market needs,” added Ilan Melamed, General Manager of NILIT. “With our expertise and reach across the global value chain and our belief in our Nylon 6.6 product portfolio, we are renewing our commitment to helping our supply chain partners differentiate and enhance their products, setting an even higher standard for innovation and service.” Over the coming months, NILIT will be taking its unique message of fashion and performance benefits to the marketplace with a bold marketing campaign establishing Sensil as the smarter apparel choice for brands, retailers, and consumers.
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