My Fashion Agent doubles up in the US

Strong of its success at the 2023 Miami Swim Week, La Plage Miami will again be present  from May 31st to June 3rd 2024. Showing in an expanded exhibition space in the 2 largest penthouses of Miami’s Boulan Beach Hotel, the show  will present a selection of swimwear as well as complementary brands: from beach towels, hats, jewelry and kaftans, resortwear and beachwear. Exhibitors will be accompanied in their presentation to buyers and the press by the founder of My Fashion Agent, Marc Merklen and his team. Tailor-made support for each exhibitor according to their needs will be provided , driven by a personalized sales campaign with cabin models, a presentation with adapted merchandising, as well as posts on social networks. Among the brands to be featured are Raffaela D’Angelo, Alicia Swim, Wikini and Cosmosyr. To offer an even greater opportunity to European premium brands determined to conquer this large niche market and to gain access to West coast retailers My Fashion Agent  will be staging the first edition of La Plage Los Angeles in October 2024.