Montelle Intimates Announces New Partnership with Lusomé

The multi-faceted partnership spanning design, distribution and customer service, with a focus on increasing market penetration in North America while exploring new market opportunities internationally and  goes into effect as of June 5th, 2017, with a transition phase being completed by end of the month. Lusomé, the Scottish word for desire, offers moisture manaagmanet sleepwear fabricated from naturally blended materials with proprietary Xirotex™. This technology uses a capillary structure and dual-layer fabric construction to draw perspiration, odor and bacteria away from the body. The result is a collection of moisture-wicking sleepwear ideal for women experiencing night sweats and hot flashes due to menopause, cancer treatment, thyroid problems and other causes, or simply for hot sleepers.

Together with Lusomé, Montelle’s growing suite of labels now proudly present a comprehensive offering of contemporary and solution-driven lingerie, loungewear, sleepwear, shapewear and athleisure. With this partnership, Montelle will now oversee design elements, distribution and customer service, while offering further value-add resources through its extensive and established industry network. Lusomé Creator and President Lara Little will retain creative approval and brand direction.

The partnership will offer high-impact industry exposure to both Lusomé’s namesake line and soon-to-launch Lusomé Everyday, an approachable price point collection complementing the brand’s current premium offerings. Currently available in numerous fine lingerie, ready-to-wear and specialty stores throughout Canada and the United States, Montelle looks forward to continued growth for Lusomé in North America as well as expanded distribution into international markets

FIND OUT MORE IN THE NEXT EDITION OF THE BEST OF INTIMA