Minerva (Italy)

We love the strong link between past and future. In order to show that the new store will carry on Minerva’s vision and customer service, the front door, complete with its iconic handle, the old store’s front door has been installed in the new location. This alongside the wooden sculpture of Minerva shows that customers can expect the same high-level service.The original wooden furniture was also reclaimed and refurbished to reflect the mood of the 1960’s and then positioned amongst antique marble tables and brass structures. At the center of the store’s layout are elegant wooden racks complete with shelves and display signs. These combine with large wall mirrors to open up the space. With a specially curated offer of top brands in a warm and cozy ‘atelier of fit’, Carlotta, together with her grandmother’s expert eye, has achieved an excellent mix of products and services, from plus size to maternity or post-mastectomy, the offerings are coupled with expert guidance and personalized fittings.                                                                                                                                                                      



Sales Area: 1076 sq. ft.

Among the brands offered in store:

Lingerie: Clara, Italcorset, Simone Pérèle, Passionata, PrimaDonna, Cotton Club, Eurocorset, Ritratti, Imec, Triumph, Anita Comfort, Care & Maternity, Rosa Faia, Bimef, Danapisarra Nightwear: Bisbigli, Luna di Seta Swimwear: Domani, Atlantique, GPM, Maryan Mehlhorn, Lidea, Charmline, Twin-Set Legwear: Girardi, Omero Accessories: Herve Chapelier