Milan Fashion Week with Intima Media Group

Showroom, Trade Shows, Showcases, Events, Catwalks...
Milan is ready to welcome trendsetters, professionals, buyers and top retailers for fashion week.

A host of fab events have been planned and many brands will show of their SS18 collections in the city


Intima Media Group takes you on a guided tour...
...of the city's unmissable events for beachwear and lingerie professionals. Make the most of one of the city's most important events with our Milan Fashion Week tips, thought of with all of you lingerie and beachwear professionals in mind of course!

Beachwear (and lingerie) in Milan
There are more than 100 beachwear brands in Milan during Fashion Week, and that's without counting the labels and stylists with permanent showrooms in the city. This 100 is more like 200 when we take into account the multifunctional offerings from ready-to-wear brands and seasonal products which crossover from the cover-up segment. Fashion week will concentrate on the city's trendiest areas: Zona Tortona (in the south-west of the city), and in the new Zona Porta Nuova Varesine (in the north-east). As well as in showrooms and multi-brand exposition spaces, there are three important events with beachwear on show.
White- in Zona Tortona
Super - in Zona Nuova Varesine
TheOneMilano - in FieraMilanoCity

Linea Intima's Milan Fashion Week Special
Intima Media Group's Italian title, Linea Intima, has made a special fashion week edition with all of SS18's latest beachwear trends and a selection of lingerie. Find throughout the city in the more beach-orientated showrooms, trade shows and at Intima Meda Group's Linea Intima Point in Officina 14.

Beachwear Brands in Milan
for the third year in a row, Intima Media Group's Italian title Linea Intima publishes a complete list of brands offered in Milan during Fashion week, and importantly! where you can find them.
Find the leaflet distributed in showrooms and city's hot points during Milan Fashion Week.

Or read it online here: http://en.calameo.com/read/00103821785484294be9b

Linea Intima Point
In the heart of Milan Fashion Week's zone with richest proposal of beachwear is Linea Intima Point, a networking area for all of the sector's professionnals.
Linea Intima Point is at Officina14, via Tortona 14 - one of Milan's most beautiful showrooms, where this year buyers and professionals can find a superb selection of beachwear brands.

Which brands are on show at Officina14 (LineaIntimaPoint)?
There are nineteen brands putting their SS18 collection on display in this fab space. 

Verdissima, 2beKini, Bonjour et Bonne Nuit, District Margherita Mazzei, DnuD, Gas, Giò d'Amare, Gottex, Kuranda, Le Naty, Maison Lejaby, Miss Bikini, Novati, Pain de Sucre, Piacentini, Salsedine, Vibes, Wacoal, WoW

Fashion Week's Beachwear Catwalks
Beachwear can be included in ready-to-wear or designer brand's catwalks but (as of September 14th) there are two dedicated to beachwear by two high profile brands:

Raffaela D'Angelo- SS18 Collection
Saturday 23 September - 16.00
Spazio Gessi, Via Manzoni 16A - invite only

Fisico - SS18 Collection
Sunday 24 September - 14.00
Teattro Vetra, Piazza Vetra 7 - invite only

Citywide Events
There are many events planned across the city and you can find out all about them on the website of the Camera Della Moda or Saloni Milanesi

For beachwear dedicated events be sure not to miss (updated on the 14th of September):

Press Cocktail Paladini
09/20/2017  Boutique Paladini, Via Verri 4, invite only

Cocktail Party "60° of INTIMA Media Group"
09/23/2017, Linea Intima Point - Officina14, Via Tortona 14, invite only
(free access to industry professionals and journalists)

Cocktail Party "Parah Spring Summer 2018 Cocktail Party"
(in partnership with Intima Media Group)
09/23/2017, Showroom Parah, Via Tortona 14, invite only

Workshop "iNovaRetail - dal negozio tradizionale al negozio del futuro" (From Traditional Stores to the Stores of the Future)
09/24/2017, Linea Intima Point, Officina14, Via Tortona 14, invite only
(free access to industry professionals and journalists)

Exhibition: Antonio Redaelli Photographer
Open to the public during fashion week from 12pm to 8pm
at Individuals - Via Vigevano 11

60 Yrs of INTIMA Media Group
INTIMA Media Group is the first international group in the lingerie and beachwear sector with ten titles worldwide, from the USA to China. The company was born in 1957, 60 years ago! In 2017, we celebrated this important anniversary across the world, in Paris, New York, Moscow, Shanghai and Florence so of course, we couldn't miss Milan, where we have our head office. 

Cocktail Party "60° of INTIMA Media Group"
09/23/2017, Linea Intima Point - Officina14, Via Tortona 14, invite only
(free access to industry professionals and journalists)

Parah Celebrates Summer 2018
with the "Parah Spring Summer 2018 Cocktail Party" organized in collaboration with Linea Intima Point - Intima Media Group at the Parah showroom on Via Tortona 14.

Workshop: Stores of the Future
Intima Media Group's Italian title Linea Intima has paired up with the Federazione Moda Italia to organize this event which looks at how to make the most of working across multiple channels and the virtual world, even for small stores.  Marco Sperati, a councilor of Federmoda Milano and owner of Bottazzo, a store, will speak on the “arguments for and experiences in integrating iNovaRetail systems in store.” Marco Andolfi AD Disignum, partner of Federmoda Milano and owner of the iNovaRetail system will speak on the digital evolution of small stores in the fashion sector.
(For more info: marinella.strianese@intimagroup.com)