Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
Cap. Soc. 10.000€

The Best ofIntima & Swim Edit

Retail

Melmira, Canada

10 October 2022

An established lingerie reference in Toronto, Melmira has captured women’s hearts with its full-service boutique based on a unique spalike experience.

Founded in 1992 by Melanie Heenan, Melmira is now run by her four daughters who are perpetuating the impeccable service and expertise that runs in the family. Toronto shoppers passing through the doors of the sleek, uptown multi-floor boutique, will be left wondering what to expect. Despite the products displayed in the stylish window and a vivid panty bar, you will not find any products on racks… The experience starts to take shape with a staffed counter to guide the client to their appointment. They will then be led to the upper floors where the boutique accommodates all type of fittings, from lingerie or maternity to swimwear and any surgical or medical needs. The magic happens in the fitting rooms with a unique shopping experience adapted to each body. Here you will not find measuring tapes, the experts’ savoir-faire resides in the art of fitting which represents the Melmira exclusive signature. On the second floor, fully dedicated to swimwear, a beautiful vegetal wall will instantly take you to an exotic jungle. The more relaxing the atmosphere is, the more comfortable the experience will be, especially when it comes to swimwear.

❤ We love The boudoir neutral look of the fitting rooms and the indoor jungle of the swimwear shop.


AMONG THE BRANDS OFFERED
Lingerie: Chantelle, Empreinte, Felina, Marie Jo, Prima Donna, Anita, Fortnight, Mimi Holliday, Panache, Simone Perele. Nightwear & Loungewear: B up, Christine, Hanro, CoolChange Shapewear: Janira, Spanx, Prima Donna, Simone Perele, Va Bien Swimwear: Empreinte, Jets, Maryan Mehlhorn, Miraclesuit, Panache, Prima Donna, Seafolly, Shan, Vitamin A, Vix

Sales area: 5,000 sqft
Number of stores 1 (Toronto)

Online store https://melmira.com/shop/

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