The Best ofIntima & Swim Edit
10 October 2022
Founded in 1992 by Melanie Heenan,
Melmira is now run by her four daughters
who are perpetuating the impeccable
service and expertise that runs in the
family. Toronto shoppers passing through
the doors of the sleek, uptown multi-floor
boutique, will be left wondering what to
expect. Despite the products displayed in
the stylish window and a vivid panty bar,
you will not find any products on racks…
The experience starts to take shape with
a staffed counter to guide the client to
their appointment. They will then be led
to the upper floors where the boutique
accommodates all type of fittings, from
lingerie or maternity to swimwear and any
surgical or medical needs.
The magic happens in the fitting rooms
with a unique shopping experience
adapted to each body. Here you will
not find measuring tapes, the experts’
savoir-faire resides in the art of fitting
which represents the Melmira exclusive
signature.
On the second floor, fully dedicated to
swimwear, a beautiful vegetal wall will
instantly take you to an exotic jungle.
The more relaxing the atmosphere is, the
more comfortable the experience will be,
especially when it comes to swimwear.
❤ We love The boudoir neutral look of
the fitting rooms and the indoor jungle
of the swimwear shop.
AMONG THE BRANDS OFFERED
Lingerie: Chantelle, Empreinte, Felina, Marie Jo, Prima Donna, Anita, Fortnight, Mimi Holliday, Panache, Simone Perele. Nightwear & Loungewear: B up, Christine, Hanro, CoolChange Shapewear: Janira, Spanx, Prima Donna, Simone Perele, Va Bien Swimwear: Empreinte, Jets, Maryan Mehlhorn, Miraclesuit, Panache, Prima Donna, Seafolly, Shan, Vitamin A, Vix
Sales area: 5,000 sqft
Number of stores 1 (Toronto)
Online store https://melmira.com/shop/
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