MarediModa’s 20th anniversary

Mare di Moda is celebrating twenty years of success and of shared growth. The trade show will be staging a special edition, leaving behind restrictions and distancing. Il will be returning to its renowned glamour but with a new-found spirit, while looking strongly to the future. Presenting beach, underwear, athleisure collections of the most beautiful European fabrics and accessories for summer 2024, Mare di Moda expects great things for the coming seasons, with new proposals still riding the wave of last summer’s enthusiasm when beachwear sales peaked.
 “We couldn’t wait to take back our fair, as we know it,” emphasises Claudio Taiana, President of MarediModa, “precisely because of its family character, its casual yet elegant and welcoming posture. In these twenty years we have grown together, we have sought light in every detail, dialogue with each exhibitor to improve service, enhanced time with new and never trivial content, woven constant communication throughout the year, and organised missions in the most mature markets. Today we are celebrating 20 years all together, one more reason not to miss it. Not to say: I should have been there”.

MarediModa 2022 confirms the presence of the industry’s most important companies, with top tier come backs and new exhibitors; we have renewed the partnership with The LYCRA Company, which will reveal the progress made in innovations and sustainability in the events area and VIP lounge. The young designers competition, The Link, is also back in its complete format, with the catwalk show and the nine finalists attending selected among the best European design academies.

The Link Finalists:
UNDERWEAR
ADRIAN GABRIEL ANGHEL - ROMANIA, UNIVERSITY OF ART AND DESIGN - CLUJ NAPOCA
SHERTIENNE LEE – MALAYSIA, LONDON COLLEGE OF FASHION
FIONA  REHBERG – GERMANY, UNIVERSITY OF APPLIED SCIENCE - HAMBURG
 
ATHLEISURE
IPEK ÇAKIR – TURKEY , MARMARA UNIVERSITY OF FINE ARTS
GIULIA CASTELLINI - ITALY, NEXT FASHION SCHOOL
MARTA TENDERINI - ITALY, ISGMD

BEACHWEAR
ANGELICA TINTI - ITALY, NEXT FASHION SCHOOL
GIULIA QUERIO - ITALY, ISTITUTO DI MODA BURGO - TURIN
MIHAI CRISTIAN ANGHEL - ROMANIA, UNIVERSITY OF ART AND DESIGN - CLUJ NAPOCA

S/S 2024 TRENDS- WONDERLAND
Ample space will be devoted to the Trend Forum and the exclusive themes for S/S  2024, defined by the MarediModa Trend Board directed by trend forecaster David Shah

“ As we emerge from the pandemic, we are on the play offensive as we seek out experiences beyond the everyday not just within our physical surroundings, but also in the online world, where gaming has become the ultimate tool for self-expression. We want escapism, novelty, and enlightenment. At the same time, we also face a climate crisis, inequality and social issues so we have to behave responsibly as well as dress positively to allow everyone access to Wonderland.” David Shah
The trend presentation is scheduled in the MarediModa events area on 8 and 9 November at 11:00 am followed by the unique guided tour of the trend forum, curated by David Shah.

The S/S 2024 trends presented by MarediModa are:

ESCAPIST
swimwear | bodywear | mw | ww
Digital designers and makers are deliberately losing themselves in the wonders of alternate fictional universes. In response to these tumultuous times, designers are going on the play offensive, impacted by the infinite opportunities offered by costuming in gaming life. It fuels creatives to deliver immersive, enchanting, and exciting “skins”. When materialised, these become ever more sensational, sensual and sexy – enhanced storytelling garb to make real-life all-the-more appealing.

TRANSCENDENT
swimwear | bodywear | athleisure | mw | ww | childrens
In reconsidering our role on the planet, we are re-establishing our inward, personal, and spiritual relationship to the natural world – something bigger than ourselves. In search of a deeper connection with nature, we pick up on the positive inspiration for bio-centric design. We do so from a contemporary perspective supported by science and hand in hand with advanced technology – not to rule and master, but as an act of humility. We are all guests in nature.

WISHFUL

swimwear | bodywear | athleisure | mw | ww | childrens
We’re seeing the rebirth of fashion activism reminiscent of the 1980s, when fashion history and environmentalism responded to the politics of the time. A practical, solution-driven utilitarianism reigns, translating into exaggerated functional features and a material palette combining engineered hyper-performance with upcycled organic and synthetic resources. This makes hybrid body gear couched with energy, inclusivity, and positivity. Today’s consumers have many tools that enable them to create and communicate ideas and opinions, and dressing is one of their favourite mediums. Stripped of their frivolity, these clothes become ‘gear’ to cope with life as it comes or to beat it actively, act and rebel. This is a positive and powerful story.

MAKESHIFT

swimwear | bodywear | athleisure | mw | ww | childrens
Counter-culturists and young activists mobilise the fashion community by taking their cue from the broader creative culture. In the aftermath or reawakening of 2018 Hopepunk, youth combines the aesthetics of being soft and gentle with the messy politics of revolution. Today’s widespread environmental awakening makes us recognise the role of craft, fashion, and art, bringing visualisation and experimentation in facilitating conversation around the world’s problems and design solutions. Reuse is vital, turning to ad hoc and spontaneous remakes and reconfigurations. We’ve been there before, and considering the current events, we see this not as a trend but as a long-term movement.

SISTERHOOD

swimwear | bodywear | ww | girls
Female empowerment has many faces: right now, it’s seen in celebrations of sisterhood, feminism, wellness, and spirituality. Looking forward to a time when women will run the world, they reimagine historically objectified female subjects in art and culture as women and girls with agency. They embed hyper romanticism with a spiritual edge instead of the harsh pragmatism and provocation that we are currently experiencing. Finally, they try to breathe fresh or extra life into the body-positivity movement, focusing on self-love, beauty, health, and wellbeing.

All visitors at the 2022 edition will receive free access to the exclusive S/S 2024 trend book: a 193 page trends presentation, colour cards and the link to watch David Shah’s video presentation at the Palais des Festivals, 8-9-10 November 2022!