MarediModa 2018 Launches

Approximately 110 exhibitors will present at this year’s edition, an increase on 2017 that follows a consistent pattern of growth. This strong performance confirms the vigor and momentum of an event that, in terms of exhibitions and information, now offers visitors a complete overview of the sector in a professional setting that is both stimulating and dynamic.  

Besides its historic partners, the 2018 edition will see important expositors returning in fabrics and printing (Liebaer, Les Tissages Perrin, Liberty Fabrics) and beautiful new entries in accessories (Secondo Stefano Pavese for jewel accessories, F.lli Leoni for elastic tapes, Epau Nova for cups). MarediModa 2018 will also see the debut of the Spanish group Nextil, presenting Ritex, Dogi and Anna Llop under one name for the first time. After their strong debut in 2017, the presence of lace manufacturers is reinforced this year, with the new beachwear & activewear developments of the major Italian players, the return of Chanty with a new beach lace capsule, and new entries intersecting with ready-to-wear, such as Erco Pizzi and, for embroidery, Embroidery Braga. The textile offer will be accompanied in 2018 by a range of design studios (new for 2018: Ivana Monguzzi and Studio Bernini) and a selection of private label garment manufacturers from the Euro-Med area, who will propose reliable partnerships, boasting a geographical and cultural proximity to visitors, for responsible production. These qualities are in increasing demand as an alternative to the productions of the Far East. Increasing even further, the 2018 outsourcing offer sees the presence of 15 companies: 6 from Tunisia, 1 from Romania, 3 from Italy, 3 from Portugal, a new company from Spain and one from Morocco. 

Great news for the 2018 edition: the release of the MarediModa Trend Book, the exclusive e-book created by the creative team of Anne Marie Commandeur and David Shah, with the participation of companies from the MarediModa pool. For the past two editions, under the guidance of the two experts Anne Marie Commandeur, Owner & Director of Stijlinstituut and David Shah, Trend Forecaster and Editor of View Magazine, the fair has been moving in a creative direction that come to fruition in the creation of the MarediModa trends forum and, from this year, with the launch of the first digital trends book to be presented at the fair. And, in the November issues of Intima and Linea Intima, you can catch an exclusive preview of what you will find there...

Opening the exhibition’s packed agenda at 11,30am on the first day is the round-table event ‘Here to innovate. From fibers to 3D avatars. Because athleisure is the winning bet for the future’. Moderated by Francesca Spinetta, Editorial Director of Intima Media Group, the meeting is dedicated to textile innovation with a special focus on athleisure and the evolution of 3D digital processes for fashion. Participants will include Judith A. Russell, Global Marketing Strategist at Nilit America; Luca Salvatori, Sales Manager at Sistemi Assyst SRL (digital 3D prototypes, digital fashion boards, digital shopping experience); and David Shah, trend forecaster and editor of VIEW magazine. Following this, both David Shah’s presentation of S/S 2020 swim, intimate and athleisure trends and the BEACHFABRICTRENDS20 by Intima Media Group conference, hosted by Francesca Spinetta, will shed light on plenty of new trends and changing tides in the sector. These are just a few highlights from a dynamic programme of events, including the presentation of the MarediModa Excellence Awards (this year presented to Vilebrequin and the Adolf Riedl Group) and the awarding of the student competition The Link, which with the participation of international fashion and design schools opens to the athleisure category for the first time this year, as well as beachwear and intimates.