Majo Rey (Uruguay)

26 September 2017

In 2006 Maria Jose Rey started her own brand of lingerie and swimwear, four years later she decided it was time to open her own chic boutique in Uruguay’s capital.

The Majo Rey store is not your average boutique as it also houses the brand's LAB and private atelier where clients can have their own made-to-measure lingerie created.

We love the clean, contemporary minimalist aesthetic inside the store. The simplicity of the interior design inside the store creates an airy space, which allows the products on display to shine through. The natural wood flooring and furniture contrast nicely with the cool, black metal display rails. Light is cleverly used throughout the store as light tubes are used to highlight details and customers' eyes are drawn to key products that are displayed against black cushioned sections of wall surrounded by light. The store's visual identity reflects that of the brand itself, the combination of natural and contemporary mirroring the brand's sustainable production and unmistakably modern look.

Sales Surface Area: 592 sq. ft.