Genius International srl
Genius International Srl
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20149 Milano - Italia
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Ludmila Pagliero the Face of Dentelle de Calais-Caudry

07 September 2017

Two great French arts, lace and dance, come together under the Dentelle de Calais-Caudry

Photo : ©Jean-Michel Blasco/FFDB

Skill, Creativity, Dreams and Beauty

What has these things in common? What brings together a certain delicacy with a mastery of movement and lightness? Two of France's most exceptional traditions, Calais-Caudry Lace and the art of dance.

This synergetic relationship has lead the French Federation of Lace and Embroidery (La Fédération Française des Dentelles et Broderies) to use dance to bring its label's, Dentelle de Calais-Caudry, new promotional campaign to life!


The face of this breathtaking campaign is Ludmila Pagliero, one of the Pais' Opera's brightest stars. She comments, "At the invitation of Dentelle de Calais-Caudry, I can discover this wonderful French material. Its beauty and its sensuality have enraptured me. I am inspired to find out more about how it is made."



 

"The new Dentelle de Calais-Caudry® label, replacing the Dentelle de Calais® one, specifies the historic sites of production in its new name. It guarantees the excellence of this traditional, luxurious lace woven in France exclusively on Leavers looms since its origins, in world-renowned lace mills in Calais and Caudry."

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