Lua Luá (Brazil)

Present for the last ten years in the Brazilian market, the brand Lua Luá has forged their success thanks to their creative offer of sleepwear and loungewear for the whole family! In November 2014, Michele and Daniela, the two sisters behind the brand, unveiled their first concept Lua Luá boutique. The store was designed by architect Tamara Gevaerd Gomides in the heart of the Balneário Camboriù shopping complex in Santa Catarina.

A symbol of contemporary architecture, the storefront’s windows and doors are bordered by impressively large wooden “frames” (measuring 23 ft high!) surrounded by laser-cut copper accents in an art-deco style. Inside, clients are welcomed into a warm and inviting environment which is filled with soothing blue nuances. ❤ WE LOVE the store’s magical ambience, stepping inside is like floating into a dreamland. Characterized by its wooden furniture, metallic, copper details and corten steel flooring, if you look up inside the store, you are in for a nice surprise, as the LED lights on the ceiling are like a nighttime sky lit up by stars! Custom made for the brand, a midnight blue covers the walls, lacquered furniture, padded counter and the two fitting rooms’ velvet curtains. The lighting, while of course displaying products in their best light, has a cinematographic touch that does not take anything away from the store’s dreamy atmosphere. An exclusive fragrance, playlist and attentive customer service complete the in-store buying experience. Lua Luá’s production site spreads across 30139 sq. ft. and is the base for their 100 employees; here the brand is able to carry out every stage of production and has succeeded in being present in 900 multi brand boutiques across Brazil. A second store opened recently in the heart of the Neumarkt Shopping center in Blumenau and the brand has set its sights on São Paulo for 2018...


SALES AREA: 753 SQ. FT.