Live! (Brazil)

Thanks to their high-tech products focused on comfort, performance and style, Live! quickly made a name for itself in Brazil. In 2015, the brand added another string to its bow with the opening of its flagship store in Balneàrio Camboriù... southern Brazil’s most charming beach resort. ❤ WE LOVE the environment inside! Just like a Pilates studio, the relaxed atmosphere designed by FAL Design Estratégico boasts high ceilings, a stripped back color palette and a mix of wood and metal. The various design elements are cleverly balanced by bringing together sporty accents with a more feminine side, while, in order to facilitate a buying experience for a clientele who are in love with physical activity and an outdoor lifestyle, products are displayed by type of use with the fitness collections on one side and a more casual product offer on the other. When it comes to lighting, the boutique has an intimate ambiance where emphasis is placed on products. The boutique also uses the space strategically in order to display latest advertising or celebrity campaigns. The success of this concept has allowed Live! to kick off the creation of a true network which today boasts four owned boutiques and fifteen franchised throughout Brazil. However, their success has not stopped there, surpassing national borders the brand has also begun to conquer the USA with the opening of two boutiques.


SALES AREA: 861 SQ. FT.