Lingerie Lalonde (Canada)

25 November 2020

To find their perfect fit, trendy styles, and welcoming staff, customers from near and far travel to the little boutique close to the banks of a river, in the heart of the bilingual city of Saint-Hyacinthe, in the province of Quebec.

Originally opened as a hat store in 1924 by Marie-Laure Lalonde, the business was passed on to Denise Lalonde in 1966, after 30 years, she then handed it off, at that moment Lingerie Lalonde was born. The current owner Sylvie Poirier has continued with the traditions of constant learning and evolution. Over the years, the clientele has grown as loyal customers spread the word, and the boutique’s reputation has only flourished. Not just a store, but also a pillar of the community, Lingerie Lalonde contributes to groups dedicated to helping the women of the region. Fiercely committed to their standards regarding elegance, comfort, and femininity, there are no limits to what brands or styles Lingerie Lalonde might carry, contingent that they align with these values.

By staying true to its roots, the boutique has continued to offer exceptional attention to detail and customizable service to its customers. This attention to detail, coupled with business know-how and intuition, has allowed the store to stay current – it has remained anything but dated despite the almost 100 years in business. Where others have failed, they have prospered. Today, the boutique is modern, clean, and trendy. The space, brimming with selection, is organized and unassuming. Across from the central market, on opening the door to the boutique, one gets the sense that they are stepping into an outdoor space, one of serenity, different from the plain brick buildings that line the streets outside. Throughout, among the geometric bushes, flowers, and vines, what would have been statues of nymphs and gods in the royal gardens of times past, patrons can instead see the shapes of mannequins wearing hosiery and lingerie, in combinations set to inspire. ❤ We love the feel of walking through a garden surrounded by statuesque forms.

Sales area: 750 sq ft

 
AMONG THE BRANDS OFFERED:
LINGERIE FELINA, CONTURELLE, ANITA, JANIRA, CORIN, MEY, AUBADE, EMPREINTE, MONTELLE BIG CUP ANITA, ULLA, LOUISA BRACQ, CONTURELLE LOUNGEWEAR RINGELLA, CYELL SLEEPWEAR RINGELLA, MASSANA, LINCLALOR, JOULES RESORTWEAR DIAMOND TEA LEGWEAR BLEUFORET, SILSD, OMERO MURA READY-TO-WEAR ZILCH, JOULES, MASSANA

Partner Brands

Lingerie Lalonde (Canada)

To find their perfect fit, trendy styles, and welcoming staff, customers from near and far travel to the little boutique close to the banks of a river, in the heart of the bilingual city of Saint-Hyacinthe, in the province of Quebec.

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