The Best ofIntima & Swim Edit
06 March 2018
Opened under the guidance of Aline, who has trained in fashion design and art history, and
Lobbiaz, Les Rituelles is just as much a designer lingerie and accessories store as it is a vibrant
center of erotic culture.
❤ WE LOVE this unique space. Designed as a living space, the store has become a center of
meeting and exchange. Inside, the atmosphere succeeds in being both warm and inviting in a new
way, free of the classic boudoir style. The floor, chandeliers, furniture and vintage dècor give the
store a lounge vibe, which is at once new and lived in. In short, the entire atmosphere makes
shoppers feel immediately at home. There are two distinct parts to the store; one is dedicated to
lingerie with a range of designer brands offering a mix of chic, cute, daring and even erotic styles
that make good use of leather or lace. The store’s other side is a reading space which hosts an
assortment of magazines, artist fanzines, prints, postcards and original photographic prints. What’s
more, in order to always have an exhibition in-store, the boutique hosts a number of events
including art shows, launches, literary signings and even “flash tattoo sessions” in the store’s
window. All of the store’s vibrant events are united by their common theme: the body and the
erotic. Last but not least, in February 2017 Les Rituelles unveiled an online store!
SALES AREA: 323 SQ. FT.
AMONG THE BRANDS OFFERED
LINGERIE: ESQUISSE, OPAAK, LES ULTRAVIOLETTES, HOPELESS LINGERIE, SUPERBE PARIS, PALOMA CASILE, TATU COUTURE, LOVEDAY LONDON, LASCIVIOUS, STUDIO PIA READY-TO-WEAR AND NIGHTWEAR: ELISE ANDEREGG, MURMUR, LOVEDAY LONDON ACCESSORIES: ABSIDEM, HOPELESS LINGERIE, TATU COUTURE, PALOMA CASILE LEGWEAR: GERBE SWIMWEAR: LEAH SHLEAR, OPAAK, ESQUISSE
PHOTO : COLINE MANGOLD
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