Le Boudoir - Alice Lange France

23 January 2017

Alice Lange first opened its doors in the French city of Strasbourg back in the 1920s ; more recently, it was taken over by Natacha Brand in 2006 and renamed Alice Lange- Le Boudoir to mark a shift in the store’s direction.

Last August, Natacha chose to celebrate her tenth anniversary at the store by completely renovating it. The boudoir theme has been brought to life by the new pink padded walls, gilded mirrors, the combination of soft pink and gray tones, and above all, the beautiful chandeliers made from Murano glass. The spacious store, spread over two levels, also houses five comfortable changing rooms which have also been fully renovated. However, not everything has changed, one of the reasons for Le Boudoir- Alice Lange’s long history of success is that its core brands and services have remained the same. Lingerie and swimwear are carefully selected from the best European brands and then organized by style and displayed throughout the store. This boutique is one of France’s most celebrated stores since it has been nominated amongst the best boutiques in Intima’s TOP100 French retail contest for the last two years!

Sales Area: 1184 sq. ft.
Among the Brands Offered
Lingerie, Nightwear, Swimwear, Legwear and Accessories: LiseCharmel, Simone Pérèle, La Perla, PrimaDonna, Implicite, Empreinte, Antigel, Chantal Thomass, Eres, Maryan Mehlhorn, Tyché Valérie, Pain de Sucre, Louis Féraud, Régence