Lascana Presents its New Muse: Alessandra Ambrosio

07 May 2018

World famous model Alessandra Ambrosio is the new international muse for Lascana's "YOUR WORLD. YOUR RULES." campaign.

In the "YOUR WORLD. YOUR RULES. campaign, Lascana celebrates strength and confidence with the help of supermodel Alessandra Ambrosio.

The brand is pleased to collaborate with an international supermodel, whose fame is intended to boost Lascana's visibility upon entry in the US market. "With Alessandra, we found the perfect messenger for our upcoming international campaign" YOUR WORLD. YOUR RULES." Alessandra is synonymous with independence; effortlessly combining the roles of mother and career woman while celebrating her femininity. We are fascinated by her strong personality and the way she embodies our new campaign, which aims to emotionalize our brand."

Through its brand slogan "IT'S A WOMAN'S WORLD", Lascana has been working for years to identify the needs and demands of modern women. With Alessandra Ambrosio onboard, the brand wants to convey the image of a woman that portrays success and femininity and that's exactly what the new campaign represents. With slogans such as: "You can wear everything you represent" or "What I wear underneath? Character." Lascana wants to encourage women to accept their bodies and accept their sex appeal.

The strength that Alessandra Ambrosio brings to the campaign strives to inspire other women to live by their own rules.
Helping women grasp the moment is what Lascana lingerie and swimsuits want to achieve. Clients need to feel safe and confident without having to compromise their sensuality: "The most important thing about swimsuits is wearing them well and showcasing your body's features", explained Alessandra.

The Making Of
The Alessandra Ambrosio campaign was developed by SERVICEPLAN and photographed in Malibu, California, by New York photographer Tim Petersen, under the creative direction of Christian Sommer. The TV ad was produced by SERVICEPLAN in cooperation with NEVEREST production based in Munich.