"La Plage" arrives in Los Angeles

25 September 2024

After the success of the Miami edition—followed by The Best of Swim—the show continues its expansion in the United States by launching its first edition in Los Angeles, from October 7 to 9, 2024.

Photo: Soraya

Thanks to this new event, European swimwear, beachwear and accessories brands will have the opportunity to expand their presence to the West Coast of the United States.

The show will take place at the Design Cooper Building, located in the heart of Los Angeles. This strategic location will allow exhibitors to benefit from greater visibility among buyers, press and social networks. The brands will be supported during the event by Marc Merklen, founder of My Fashion Agent, and his team.

Exclusively reserved for European brands, the show will feature names such as Cosmosyr, Raffaela d'Angelo (pictured here), Soraya and Wikini. This year, "La Plage" introduces a boutique concept trade show, with a "showroom concept store" format that will present a wide selection of products: swimwear, beach hats, beach towels, jewelry, caftans and much more.
Photos: Raffaela d'Angelo