Genius International srl
Genius International Srl
Via Pagliano, 35
20149 Milano - Italia
C.F. P.IVA: 03514810963
Reg. Imp. Milano: 03514810963
REA: MI - 1680125
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Fashion

La Perla Host International SS18 Destination Fashion Show in Macao

25 October 2017

On the 19th of October 2017, La Perla hosted its SS18 ready-to-wear fashion show at a lavish 200 person gala dinner in Macao.

 In partnership with The Venetian Macao as part of Sands Macao Fashion week, La Perla presented a full-scale runway presentation featuring 70 looks comprised of the brand’s ready-to-wear and haute couture collections. Top runway models including Natasha Poly and Liu Wen walked the show along with local talent while seated guests including Fan Bingbing and Hu Bing enjoyed a gala dinner at the Grand Colonnade in The Venetian Macao.

For La Perla’s Spring/Summer 2018 collection, Creative Director Julia Haart explored the juxtaposing properties that exist in stones: the resilient and fragile, fixed and fluid, matter and motion. Inspired by their formation, she finds beauty in the incongruity of their rough, immutable surfaces and the stunning veins and fluid markings found layered beneath.

“I am excited to bring the Spring/Summer 2018 collection to this beautiful and exotic destination. As we continue to build ‘the World of La Perla,’ through the introduction of ready-to-wear, haute couture, shoes, and accessories, I am honored to bring La Perla to this global destination for fashion and luxury,” adds Haart.  “We are a fashion house with many homes, and no borders.”

Haart uses this exploration of opposites in order to find a greater understanding of femininity. Throughout La Perla’s history, there have been numerous incarnations of the female muse. This collection references this important 60-year heritage and underscores how important this evolution is. In fact, La Perla’s founder Ada Masotti’s archives were the starting point for fresh ideas for this collection where prints play an important role.

The Spring/Summer 2018 collection embraces the idea of fluidity in motion. “Things that stand still don’t evolve,” explains Haart. “This collection shows that our conception of humanity needn’t be static, even for all that makes it immutable and timeless, change is the only way forward.”

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