LA COQUETTE (Armenia)

24 January 2025

Located in the heart of the capital city, Lerevan, this pioneering boutique offers Armenian women exclusive access to high-end French lingerie, redefining the standards of elegance and self-confidence.

La Coquette proudly opened its doors in 2012 introducing a new world of high-end lingerie to the Armenian market. With an expert and dedicate team, the boutique has brought in-depth knowledge and expertise to intimate apparel.
Born from the passion of its founder, Nune Grigoryan, La Coquette is unlike anything women had experienced before, standing out for its exclusive selection of high-end French lingerie.
With a love for all things beautiful and refined, Nune has always believed that every woman deserves to feel confident and fulfilled, regardless of her age, body shape, or size. This conviction formed the very foundation of La Coquette, and today, the boutique continues to offer an exceptional selection of styles and sizes to meet the diverse needs of its clientele.

Originally conceived with an intimate boudoir feel, La Coquette underwent a transformation in 2020, moving to a more modern and minimalist space on two floors. The ground floor is dedicated to lingerie and loungewear, while the first floor showcases swimwear and shapewear.

In 12 years, La Coquette has become the go-to lingerie destination for women in Yerevan, also thanks to its personalized service and attention to detail. Regular events for customers and charming seasonal window displays contribute to the store's vibrant atmosphere. Last summer, an exclusive event for bloggers took place at one of the city's most beautiful pools, featuring a fashion show showcasing the latest swimwear collections.

We love the warm atmosphere of the boutique, where the minimalist aesthetic, with shades of gray subtly contrasted by black and white furniture, adds sophistication to the space.

AMONG THE BRANDS OFFERED
Lingerie sets Lisa Charmel Aubris, Chantelle, Simone Pérèle, Antigel, Nina Von Night/ Loungewear Antigel, Marjolaine, Simone Pérèle, Mey, Féraud, Rösch, DKNY Shapewear Chantelle, Simone Pérèle Hosiery Falke Swimwear Melissa Odabash, MaxMara, Antica, Lise Charmel, Maryan Beachwear, Aubade Bridal Marjolaine, Lise Charmel, Aubade Erotic Aubade

Sales area 1076 sq.ft.
Number of stores 1 (Yerevan)