JURY NEWS: Falke Makes its Debut on the 2020 Jury!

Since 1895, FALKE, a family business has stood for fashionable clothing made from high-quality materials, finished considering eye for detail.  Available on all five continents and in more than 60 countries, FALKE aims to please the people who do not equate luxury with excess, but rather with the liberty of rewarding themselves with the very best.


Desiree Larson, Vice President of FALKE USA, shared with us that: "It has always been my belief that our independent stores are an important part of our business and now more than ever. Specialty Stores can carry more goods within its chosen category and they can specialize. In doing this they draw enthusiasts who can't find what they want specifically at a general retailer. Specialty stores also become gathering places for enthusiasts, especially when owners organize special events and product demonstrations. Specialty Stores can pivot their business faster than a larger dept store and do not have the same restrictions. FALKE as a brand that has existed for 125 years looks to partner with these stores to build a business together. It is about partnership, quality product and customer service. Whether it be online, instore, or in our new world, curbside. The Best of Intima Awards gives us and all brands the opportunity to acknowledge those stores that go above and beyond. But, also to acknowledge all the stores that we partner with and to say Thank you."