Jii Intimates (USA)

Nancy Yoo, the original founder of Fleur't intimates has opened a store with fellow friend and designer, Sawako Yamauchi, founder of Miki Miette.

The boutique, located in the heart of Downtown Culver City, has one half dedicated to Miki Miette, the children's clothing brand, and the other to Jii Intimates.

We love the ultra-minimalist chic aesthetic inside the store. The curated approach to display through the floating racks held from exposed beams by gunmetal chain and the reclaimed wood table create a modern, yet peaceful store. The neutral and complimentary color palette brings an undoubtedly feminine air to the space. The vintage chandeliers and large almost floor to ceiling windows ensure that the store is filled with light which brings out the best of the store's dreamy vibe. The dynamic store owners love thinking up innovative ways to connect with customers, for example, ever Friday the boutique's clients are invited for a happy hour from 16:00 to 19:00 where special items are on sale at a discounted price alongside complimentary snacks and drinks and every month the store hosts special pop-up events featuring local brands.

Best Selling Brands: Lingerie, Nightwear, Loungewear: Fleur't, Cosabella Ready-to-Wear: Love, Peace and then Happiness Accessories: Soak