The Best ofIntima & Swim Edit
Irem Aydin promoted to General Manager of Calida
21 June 2024
Irem Aydin will be taking over from Alexandra Helbling on 1 July 2024.
Irem Aydin has been a member of Calida's management team since March 2023, where she ihas been responsible for product development, planning, production, quality management and logistics, as Operations Director.
Over the past 20 years, Ms. Aydin has acquired extensive experience in leading international textile and fashion companies such as GAP Inc, Hugo Boss and, more recently, Wolford.
Alexandra Helbling, who has led the brand with dedication since 2018, will be leaving the Group at the end of June. The Group would like to express its deep gratitude for her many years of hard work and her significant contribution to the brand's success.
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