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Intima Asia’s Favorite Award at SIUF 2017
13 October 2017
During the impressive award’s ceremony organized by SIUF, the magazine Intima Asia recognized Anlna for their focus on women’s health.
Intima Media Group has been taking part in SIUF’s multiple editions for many years now. Located in Shenzhen, it is the key to accessing Chinese brands. This year once again, the event had some 800 exhibitors spread over six halls respectively dedicated to brands, OEM, EOM and fabrics. This year there was a huge participation of the yarn sector’s leading players such as Asahi Kasei, Invista, Lenzing, Nilit and many more. A sign of the rapid evolution of retail in China, it is also worth noting the presence of an entire hall dedicated to one of the country’s most numerous B2B platforms, which is a tool for putting producers and distributors in direct contact. The three days were filled with a series of thematic conferences, catwalks, a design contest, and a model contest.
Undoubtedly, the highlight of the event was the awards ceremony, where the most deserving professionals, both producers, and distributors, were awarded. Intima Asia was the only media outlet to have the honor of giving its own prize!
Anlna and Their Medicinal Cups
Amongst the show’s most innovative products, digital bras were the stars with different features such as massage settings, health sensors (for example, to monitor the skin’s hydration level), pulses, linked to many different uses, some of which are more useful or amusing than others (such as the increase in rhythm when you are near a loved one which when detected is then sent to your smartphone)! On the opposite end of the scale to this geeky approach, is the solution proposed by the winner of Intima Asia’s Favorite Award, Anlna. Launched by the Deicai group, more widely known by the name of one of its brands, Muse’s Allure, the brand, Anlna is based on ancestral teachings from Chinese medicine. As a result, the cups contain a mix of medicinal plants that have been chosen to sooth benign breast ailments. Their approach has been developed in hospitals since 1995 and marketed by Anlna in the form of a set containing a gel, a serum, a cream and a set of “medicinal cups”, all for sale at the price of 320RMB (around $47.00).
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