Infinity & Co., Thailand

13 September 2024

Phuket boasts a plethora of heavenly beaches... but also of exclusive boutiques! And none is more emblematic than Infinity & Co., a unique concept designed to satisfy the demands of high-end international and VIP holidaymakers.

After growing up in Russia, Julia Petermoeller moved to Germany, where she started a family and enjoyed a successful career in the luxury goods industry, acquiring the expertise necessary to serve a demanding clientele. But Thailand was the country which really captivated her heart … alongside her family Julia chose the bustling city of Phuket! Here she combined her passion for swimwear (her personal collection would make any fashionista green with envy!), with her knowledge of fashion to meet the expectations of high-end customers resulting in the 2018 swim and resort boutique concept by the name of Infinity & Co.: a trendy showcase offering an exclusive selection of styles and brands sourced from all corners of the globe. The boutique’s success was instantaneous!

Today, Infinity & Co. boasts 4 strikingly designed boutiques, all located in Cherngtalay, a district of Phuket renowned for its fine restaurants and proximity to the island's beautiful beaches. The latest boutique is no less than the brand's flagship store, an 860 sq.ft space unveiled in early 2024. Julia likes to put together complete looks for her customers, starting with a swimsuit and complementing it with the perfect dress, sunglasses or bag. At Infinity & Co shopping experiences are ultra-personalized, and it's not unusual for the boutiques to close their doors as customers take their time in making their choice. For an even more exclusive shopping experience, most of the items selected are one-offs... making it impossible to end up wearing the same swimsuit as your neighbor on the beach! Julia offers fast home deliveries to Phuket's top hotels and villas, and every Sunday she organizes fashion shows in the magnificent setting of the Catch Beach Club.

We love the marble-effect walls and the superbly-designed gold racks.

Among the brands offered
Swimwear Beach Bunny, Bond Eye, Luli Fama, La Revêche, Paramidonna, Pin-Up Stars, Poisson D‘Amour, Oséree Resort wear CHIO, PHO Firenze, Godalia, Moeva, Oséree, Room 24, Amorissimo, Bahia Maria Accessories Artesano, Smart Trade Mens’ swimwear and accessories MC2 St. Barth, Fedeli, Artesano, Smart Trade

Sales are 860 sq. ft
Number of stores 4 (Phuket)