HANRO Opens First Boutique in United Arab Emirates

Founded in 1884 in a small Swiss town, Hanro has developed a strong reputation for excellence in lingerie, nightwear and loungewear, and has expanded across the world. Its latest flaship store can be found in the new Fashion Avenue of the Dubai Mall, one of the world’s largest premium shopping centers. The store, which is set over 750 square feet (70 square meters) and boasts soaring 20-foot (6-meter) ceilings, offers a full selection of womenswear and menswear from across Hanro’s collections. Whilst also targeting the many tourists and business travelers that frequent the mall, the store is primarily aimed at a local clientèle. The décor is inviting and luxurious at once, with design details such as the indirect lighting and marbles counters making the spacious salesfloor intimate and relaxed. 

The store is Hanro’s 13th flagship store, and its first in the United Arab Emirates. “In Dubai, we can present comprehensively what HANRO can offer both women and men with its collections,” explains Stephan Hohmann, Hanro’s Managing Director. “Dubai is another important ‘window to the world’ for us!”