HAIGHT (Brazil)

Designed by architect Alice Tepedino and artistic director Raphael Tepedino, the professionals successfully united the brand’s minimalist DNA with the idea of natural sculptures giving life to a sensational space. Inspired by Brazil’s impressive rock formations, the décor offers an immersion through the country’s rock cavities and natural landscapes, reinforcing the feeling of closeness to nature so dear to the brand founded by Marcella Franklin in 2014. At the heart of the store, the main pillar recalls the limestone formations with a distinctive and imposing shape spreading out and reaching upwards. Around it, sculptures, rocks and singular stone slabs in soapstone and Bahia beige marble act as surfaces and seating, offering different layers and a mixture of textures. The volume created by the fusion of the pillar and ceiling transports us into a surreal world, while nature is once again evoked in the Terracor wall and ceiling covering, with its coarseness and light sandy- earthy hue. Shapes and colors evoke the Earth’s creative processes, from wind erosion to the levigating power of water. Lighting is explored and used to create the atmosphere of a suspended world: each garment exhibited on a stainless-steel support in an elegant niche is a unique universe of its own. The fitting room area is a passage with stone slabs, light panels and soft curtains, giving the feeling of discovering fascinating dimensions, the sliding doors a gateway to a new world. The boutique made the most of being in a mall, transforming the large store opening into a positive factor by not having a door, creating a more fluid customer experience with a fusion effect between interior and exterior.
❤ We love the pillar located in the center, with its imposing and curvelined presence it defines the entire store universe.


BRANDS OFFERED Haight
Sales surface: 1184 sqft
Number of stores 3 (Rio de Janeiro, São Paulo, Brazil)
Online store https://haight.com.br