The Best ofIntima & Swim Edit
Gwyneth Paltrow's Goop Releases its First Line of Swimwear
16 May 2019
The new G. Label swimwear collection walks the delicate line between trendy and timelessly classic.
Gwyneth Paltrow’s luxury fashion, travel, beauty, and wellness brand Goop has just launched its first swimwear collection under its in-house label G. Label. The collection brings 90s inspiration to classic silhouettes, taking cues from fashion icons of the day such as Kate Moss, Cindy Crawford, and Paltrow herself. Elegant cuts find their place among plunging necklines, bandeau tops, high-cut legs, and a timeless color palette of black and olive.
The collection includes five swimsuits – three one-pieces and two bikinis – that are designed to be mixed and matched for years. G. Label also offers two coverups, one lacy and flowing, the other short and classic with bold sleeves.
Prices for the collection range from $150 to $495. It can be found in its entirety at goop.com.
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