Freddy SS 24 collection

For the Spring-Summer 2024 beachwear collection, Freddy chooses color as the dominant theme, proposing a series of garments with a sporty, full-color style.
A wardrobe of beach essentials is proposed, with a range of colors that includes classics like black, white, red and green, adding summery shades like lime green, fuchsia and light blue. The entire collection features a wide choice of prints, all original and effervescent.  Starting with the more basic ones featuring the logo, to the more unusual ones such as zebra, tropical, jungle, bandana and military.
For women, in addition to bikinis and one-piece swimming costumes, the collection offers shorts, dresses, t-shirts, polo shirts and swimming costume covers, to create beautiful outfits to enjoy in style even that will accompany us in style even out of the water.
Freddy's iconic symbol - the Little Man - is always present in the garments in a light and never redundant way, leaving free space for colors and patterns.
As for the men's category, the collection presents a selection of briefs, shorter and longer boxer shorts, and the ever-present T-shirts.
To complete the proposal, there are beach towels, to be used both on the beach and on any occasion, and four different colors for bathrobes.
The new beachwear collection by Freddy is a perfect combination of style, comfort and functionality that can satisfy all tastes and situations.

Freddy, sport and passion for movement
 
Set up in 1976 by Carlo Freddi, it established itself immediately as a leader in the creation of professional footwear for dance and gymnastics that evolved, throughout the years, into a complete apparel collection.
A story made up of milestones and new challenges, like a great sporting accomplishment, that led Freddy to become a benchmark not only in Fitness but in the world of Fashion too finally being able to claim that 'Freddy fits better' with the launch, in 2012, of WR.UP®, the first bi-elastic jersey trousers with patented shaping effect technology capable of enhancing all female silhouettes in a natural way.
 
Freddy’s strength is expressed by its uniqueness, or its philosophy: “The Art of Movement”.
Freddy stands out for his new approach to sport and movement, understood no longer only as sacrifice and sweat but as a symbol of a healthy and socializing way of life, which increasingly includes women, and for his innovative concept of sportswear. A Freddy garment is a technically excellent and stylistically innovative product, it represents a sportswear concept that can be adapted to everyday life and to a sophisticated-informal look.
 
The official technical sponsor of the Federation of Italian Gymnastics, of the Teatro alla Scala in Milan and of the Academy of the Teatro alla Scala, currently Freddy sells worldwide: it is actually in all five continents (in more than 50 countries) both through online and retail.

Beachwear Sales Contacts: AreaB - Valeriano Ziglio - vziglio@areabspa.com