Florian Neu takes the reins for Skiny and Huber

His career with the German group Hugo Boss AG, where he served as marketing manager and product manager for Boss Menswear and Boss Bodywear, made him the ideal candidate to take on the position of Managing Director of the two Austrian companies. In his new role, Mr. Neu's main objective is to continue the development strategy of the Skiny and Huber brands and to design the new collections. This passionate runner also wants to put his knowledge of athletics and endurance sports to use in the production of functional underwear. In the medium term, Mr. Neu's mission is to strengthen the two brands' position in existing markets and develop their presence in new markets. Finally, after beginning his aforementioned professional experience in 2006 at Hugo Boss AG in Metzingen, Germany, Florian Neu continued his career in Switzerland, first at VF Corporation in Stabio, then at HB Tessein AG in Coldrerio as head of the bodywear and footwear segments.