Figleaves Celebrates 21 Years with New Campaign!

Online retailer Figleaves launched in 1998, in the age when e-commerce was just beginning to take off, and has since grown to become a key part of the lingerie retail landscape. In a 21 years that has seen a name change, collaborations with names such as Mimi Holliday and Amazon, and even the launch of their own brand, Figleaves has gone from strength to strenghth and is celebrating this milestone with a brand new campaign!
Featuring 21 women, from ages 21-70 and with bra sizes ranging from 30B to 42HH, the campaign is a celebration of all the different women who make the company what it is today.

Amongst the video's protagonists are influencers Becks Wilkinson (@thebaglifeofbeck), Clara Homes (@rollinfunky), and Joanne Lewis (@petitesideofstyle). But its not only famous faces who got to star in the video, which also included other friends of the company, including customers and employees alike. Emma Ferry, who works in the IT department, participated with her mother Linda. 
The campaign is only the beginning of a series of festivities planned to celebrate the birthday. Keep an eye out for upcoming limited edition styles, promotions, contests and more!