Felina Announces New Creative Director

27 November 2018

As the newest addition to European Lingerie Group leadership, Sara Shahin begins her role as Creative Director on February 1, 2019.

Sara Shahin joins Felina GmbH with over ten years of international experience in creating designs for major brands in lingerie, intimate apparel and the fashion industry. As creative director and member of the Felina Management Team, she will be tasked with the strategic and operative management of the Felina and Conturelle collections as well as the introduction of new product lines to the market starting from February of 2019.

"I am excited and proud to join Felina, a leading lingerie brand with such an outstanding heritage. I am looking forward to working together with the Felina team to further strengthen the classic collections as well as innovate," said Mrs. Shahin.

"We are very pleased to have Sara on board to lead our creative team," commented Christian Stolba, Managing Director of Marketing and Sales for Felina. "Sara is a passionate lingerie designer with a lot of commercial experience in the international markets."

Headquartered in Mannheim, Germany, Felina is a European Lingerie Group company dating back to 1885 that today designs and manufactures premium lingerie.