Expect Lace, USA

24 February 2022

A modern getaway from the urban stress which is redefining lingerie shopping in Philadelphia, Expect Lace is focused on empowering every woman to feel their best every day.

Shaw Lewis opened the doors of Expect Lace in Philadelphia, PA in 2018 after realizing how many women are not able to find their size in standard stores. Inspired by her passion for making lingerie an everyday occurrence, her main goal was to build her clients’ confidence and encourage them to embrace their sexuality. It’s this purpose that ties together the boutique concept: to create an inclusive environment where every client can feel their best without compromising comfort.

The boutique is organized in minimalist and chic style, with a simple yet striking vibe. Light colors like white, natural wood elements, and natural lighting make the atmosphere easy and inviting, while soft music and plants enhance the natural elements within the store and cultivate a relaxed and cozy environment. The minimalist aesthetic makes every client feel welcome, and the shopping experience is rooted in offering an intimate and deeply personal experience. Not to forget the diverse product offering, the likes of which can ignite true passion even in the most pragmatic customer.

There’s more: Expect Lace plays a very important role in the local community by empowering and uplifting it through the expression of lingerie. Whether it is by helping clients find their perfect fit, looking for the ideal bridal lingerie, events geared towards empowerment, or just browsing, the Expect Lace team is always on hand. They are always ready to spoil their customers, and offer bra fitting parties, specialized events, personal styling sessions, personal bra fitting appointments and more…Local delivery, loyalty program, out of hours appointments, bachelorette parties, are all part of the offer…welcome to Expect Lace!

❤ We love the big, natural wood staircase that draws attention to the center of the store, and makes the perfect spot for taking selfies and in store photoshoots.

Sales surface: 1200 sq.ft
Among brands offered:
Lingerie sets Natori, Chantelle, Simone Pérèle, Else, Blush Lingerie, Bluebella, Dita von Teese, Elomi, Wacoal, Eberjey, Thistle and Spire Nightwear & Loungewear Else, Haus of Negle’zha, Tommy John, Eberjey, Flora Nikrooz Shapewear Yummie Tummie Hosiery Bluebella Bridal Flora Nikrooz, The giving bride, In bloom by Jonquil, Haus of Negle’zha, Carrie+Sam, Blush Lingerie Men’s underwear Tommy John

Number of stores: 1 (Philadelphia, USA)
Online store: https://expectlace.com

Partner Brands

Expect Lace, USA

A modern getaway from the urban stress which is redefining lingerie shopping in Philadelphia, Expect Lace is focused on empowering every woman to feel their best every day.

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