Eurojersey Hosts the Antia Conference

In 2007, Eurojersey launched its SensitivEcoSystem program, aimed at saving resources, raising awareness about protecting the environment and promoting sustainability for large-scale production facilities.

Thanks to high-quality speakers who share the same vision, the convention provided a great opportunity to examine the complex issue of sustainable production in the textile industry. The convention provided a multi-faceted and long-term view of the sector, faced with continually evolving consumers who are looking for items that are ethically and sustainably made. There was one common thread among the many suggestions and ideas shared that day: Along with quality, price, service and product, sustainability must be a fundamental part of a company's business strategy in today's market.

Sustainability as a Key Value
The challenge that companies must now face going forward is to educate the public on the added value of an ethically made product, and to justify its higher cost due to technological investment. Eurojersey was an early adopter of this forward-thinking vision. Thanks to a vertical production facility that gave the company total control over all aspects of production, Eurojersey was able to implement its SensitivEcoSystem program in 2007. This program's aim was to develop an eco-friendly production process focused on the sustainable development of its Sensitive Fabrics line. With an investment of 50 million Euro, the company was determined to convert that cost into value. "In these years, we have done in-depth research into how sustainability can be implemented in order to generate profit," explains Eurojersey's General Manager, Andrea Crespi, who is also the sustainability representative of Sistema Moda Italia (SMI). "It is no longer enough for a product to say Made in Italy. We have to work on how it is made, so as to activate a virtuous circle that brings profits. Every day, we talk about how we can improve our sustainability efforts, as well as how we can communicate these values to our end consumers, in order to raise awareness of the dynamics that may affect their choices”.

The Logic of Transparency
This opens up a new marketing possibility: open factories, where, together, clients and brands can experience each step of an increasingly sustainable production process, made possible through energy-efficient technological advances and ethical brand strategies. Antia's President, Alberto Gregotti put it best: "Sustainability is, for the most part, transparency." Eurojersey followed this advice, by offering a guided tour of their facilities to conference visitors, revealing key aspects of their SensitivEcoSystem program, including their approach to production and work, as well as the ethical attitude of their staff. Our Italian sister magazine, Linea Intima, was the only lingerie trade journal invited to attend the event.