DIAMONY (Lebanon)

Founded in 1979 as a wholesaler with a rich sleepwear, lingerie and swimwear portfolio from all corners of the world, Diamony opened its first retail store in 1992. Today it counts three multibrand retail outlets on the coast: two in the capital (in the upper class Achrafiyeh area and in the upscale shopping and residential Rue Verdun) and one a few kilometers away in the tourist and commercial hub of Dbayeh. Located in key locations inside one of the country's most important department. stores, the Diamony boutiques are located next door to major international brands in fashion and lifestyle, standing out for their high-end design and diverse offer of premium European and North American lingerie and beachwear brands, presented in a setting of pure elegance. The ambience is modern and well lit, a play on optic white with nuances of lilac. The furnishing is elegant, the glass shelves, niches and display cases all sleekly designed. The stores also include a men's area comprising a selection of underwear, socks and accessories. Diamony appeals to an international clientele and organizes events and shows on the beach or in the most renowned skiing locations.