Dessous London's Best-in-Show Pieces - An Exclusive Illustrated Glimpse

The much-anticipated lingerie, swimwear and loungewear event took place for the third year running at Carousel in the heart of Central London on July 23rd-24th. Here Dessous London offered a curated exposition of premium labels in the light and airy showroom just off Baker Street, where brands showcased their S/S 2019 collections. This year, select buyers from among the exclusive list in attendance were asked to point out their favorite "best in show" pieces from among the collections and, in an unprecedented creative move, Dessous London co-founder Bok Goodall illustrated the selected pieces to share a glimpse of the upcoming season's not-to-miss products from a variety of brands - all perusable from the gallery below.

Alongside this artistic rendering of the pieces that most caught buyers' eyes, brands took advantage of the evening to springboard new launches, collaboration announcements and product debuts. 

Coco de Mer launched their new Playboy collaboration at the show, as well as their new line, at a lower price point, entitled Reign, and their collaboration with the Victoria and Albert Museum. God Save Queens and Thistle & Spire made their UK launch at the event, which also served as the launch show for newcomer Tru Demurr and the trade show debut of With Love Lilly. Other top brands in the showroom included Atelier Amour, Bijoux Indiscrets, Bravado Designs, Danapisarra, Dreamgirl, Jolidon, Justmine, Lascana, Lise Charmel, Mapale, Prelude Milano, Pure Chemistry, Something Wicked and Undress Code.

Dessous London is the UK's premier trade showroom committed to capturing the zeitgeist of contemporary design across lingerie, lounge and swim. The next edition is scheduled to take place in January 2019, by invitation only. Brands, buyers and press interested in attending can reach out online.


The full list of best-in-show pieces and the buyers who selected them:

Lipsy – Junior Buyer, Rosie Smith: With Love Lilly pink lace set with bows 
Selfridges – Body Studio Merchandiser, Louise Sadgrove: Thistle & Spire Bowery Lace up Bra and Brief
Selfridges – Body Studio Lingerie and Hosiery Buyer, Frankie Rees: Coco de Mer Playboy Tease Me bra and thong
House of Fraser – Assistant Buyer, Cassandra Alcock: Reign by Coco de Mer Rosella slip and eyemask
House of Fraser – Assistant Buyer, Laura Doyle: God Save Queens Lily of the Valley bodysuit
Beautifully Undressed – Founder, Annabelle Mu’azu: God Save Queens Forget Me Not Suspender Basque