DAVIDE JAIS Coast Society

It was also here, that over several years, he worked on a daring swimwear project, one that came to life in 2014 with the launch of Coast Society. A brand which, in the name of its very own chic style, at once timeless and meticulous, is resolutely singular in its mission to revive a certain element of the golden age...to bring back dressing well at the beach. Naturally, Coast Society takes inspiration from the sea baths and sun bathing spots embodied by Café Society. The ancestors of the jet setters, this is where high society, cinema stars, artists and nobility rubbed shoulders, all travelling with the turn of society’s seasons in the golden age of the traveller. To bring his concept to life Davide Jais started with the focal point of his collections, the swimsuit and his desire to combine it with his way of life, his heritage of made to measure Italian tradition. He crafted the costume from contemporary fabrics to make it effective, adjusted it for optimum freedom of movement, always paying attention to detail, choosing the right fabric and interpreting the stripes and geometrics correctly, while keeping in mind the timeless nature of his finished piece. All of these touches make Coast Society’s suits elegant, distinguished, sporty and multi-functional. Shirts, polos, beach towels and espadrilles soon made an appearance to perfect the look while in 2017 the brand took a new direction with the launch of Coast Society Junior, their collection for kids. Now elegance can be passed down from one generation to another as the swim shorts, the very same as the iconic Porfirio style for men available in several styles, meet the same high standards of style and taste. Furthermore, to complete their range of accessories, Coast Society has teamed up with The Bespoke Dukes, an Italian eyewear brand, to create a trio of refined sunglasses. Not only is Coast Society available in the world’s most beautiful and iconic department stores, they have also taken the time to expand into a treasure chest of wonderful locations such as idyllic Saint-Tropez, where their first mono brand store opened in April in a truly refined and timeless space where every little detail has been thought of….A true reflection of their collections!