Coast Society (France)

Founded in Milan by Davide Jais, 2017’s Talent de Intima winner Coast Society incarnates the masculine ideal of contemporary leisure, offering collections dedicated to the art of the vacation. While the brand’s signature piece is still the swimsuit, the collection has been expanded over the seasons so that now polo shirts, towels, shirts, junior swimsuits and a capsule eyewear collection are now part of Cost Society’s chic world, all in its monobrand boutique, which opened last spring. We love the store’s timeless elegance that is a perfect reflection of the brand’s DNA. Nestled between the Place des Lices and the port, the store, decorated in shades of white and blue, welcomes St Tropez’s full-time residents as well as those just passing through. Alongside the brand’s collections and a selection of indispensable objects for the modern traveler, you can also find Barberino’s, one of Milan’s authentic barbers! In this corner of the store, men are able to have their beard trimmed or cut their hair, taking a moment to relax via one of the most traditional male rituals. Another of the store’s highlights is its magnificent terrace-lounge with designer Driade furniture where customers can relax in the sun. The whole store is a work of art, developed by Parisian architectural firm Tenzing.

Sales Area: 646 sq. ft.