Cheek by Lisca Becomes Lisca Cheek

05 March 2019

The Slovenian brand is embracing a new brand image alongside a new logo as, starting in F/W 2019-20, it will become Lisca Cheek.

With this rebranding, the collection remains true to its fun, colorful and fashionable DNA, but with an added emphasis on a contemporary-chic aesthetic. Additionally, the active spirit of the collection is enhanced with Lisca Cheek Energy, a line of sports lingerie that combines style and performance. Made of microfiber for excellent fit and optimal breathability, the pieces – designed in sections to provide solid support while in motion – are characterized by contrasting maxi-elastic bands for a decidedly sporty glam effect.