Bra~vo intimates launches Bra~vo Swimwear

Bra~vo intimates owner Rebecca Aughton is an inspiring entrepreneur who never shies away from a challenge! A true professional with 30 years of experience, in 2001 she opened her own boutique in Detroit, earning a loyal following over the years thanks to her commitment to education, exceptional customer service and assortment of fine European brands. In 2011, the boutique expanded into bra-sized swimwear, and with an ever-increasing demand for the category, 2024 saw a landmark evolution: Aughton Enterprises LLC, parent company of Bra~vo intimates, officially acquired Michigan based swimwear brand Exlent Designs, subsequently relocating to the brand’s premises, which as well as the boutique comprises a 4600 sq. ft product construction area and design studio. 

In its new location Bra~vo intimates continues to embody the French Country aesthetic that clients adore. The store features whitewashed furniture, dark pink velvet curtains and seating, gold-detailed fixtures and frames, and the signature fleur-de-lis accents. In addition, the store is in the process of developing a beach-inspired theme for the swimwear section providing an immersive shopping experience that reflects the elegance of French coastal design.  But there is more… Rebecca has taken over the swimwear production, founding Bra~vo Swimwear with a special focus on the plus size full figure woman! Bra~vo Swimwear will be launching with three pull-over tankini tops and six swim shaper bottoms and will be presented for wholesale in Spring summer 2025. The collection is designed to work for women with different proportions and preferences, making it easier to deliver the perfect fit without tying up unnecessary resources.