Bloom (United states)

04 October 2023

Located in Cohasset (MA), this sleek lingerie and swim boutique has constantly been increasing its offer of beachwear and is now a favorite with customers in the Boston area.

In 2008 Melinda Berry set out to create a local store where clients could be fit properly for bras and swim suits, a place providing a positive experience, making them feel good about themselves! Today Bloom is known for its extensive selection of suits and resort wear from around the world and the highest level of customer service. The beautiful spacious store has a relaxing friendly vibe characterised by an understated elegance. Natural and neutral colors provide a simple back drop for the lingerie and swim.

The two veiled chandeliers are the corner stones of the store and comfort is key at Bloom: oversized dressing rooms with upholstered chairs for customers make shopping easy and enjoyable. The boutique has one of the area's largest inventories of swim and resort wear, so the word has got out as far as Cape Cod, Nantucket and Martha's Vineyard! Bloom's in-home trunk shows are always a great success while working with models and influencers on social media they make sure to stay constantly connected. One of their missions is taking the guess work out of swim and lingerie shopping for customers. Each suit and set are specifically chosen for various body types and the issues women face when purchasing foe swim and lingerie. Listening to what their customers have to say about their bodies, their preferences and also what they don't like, the Bloom team are able to select the best items for clients to take into the fitting rooms. Shopping made easy and rewarding!

We love the oversized sales counter and back mirror giving an added sense of space!

AMONG THE BRANDS OFFERED:

Lingerie: Cosabella, Eberjey, Kiki de Montparnasse, Natori, Hanky Panky, Maison Close, Journelle, Kilo Brava, Chantelle, Montelle, Christine Vancouver

Loungewear: Cosabella, Melissa Odabash, Eberjey, Kilo Brava, Commando, Pj Harlow, Pj Salvage, The Cat's Pajamas, Alashan Cashmere, Johnny Was, Print Fresh Swimwear and Resortwear: Vitamin A, Melissa Odabash, Lenny Niemeyer, Shan, Seafolly, Jets, Tommy Bahama, Helen Jon, Agua Bendita, Jets, Oliphant, Pranella, Skemo, Phie Collective, Karla Colletto

Sales surface: 1400 sq.ft.

Number of stores: 1 (Cohasset)

Online store: