The Best ofIntima & Swim Edit
Billabong X Elle Ferguson
19 April 2018
Billabong is proud to announce the release of a limited collection in collaboration with the influencer and Australian entrepreneur Elle Ferguson.
The collaboration is the result of a long-standing relationship with Elle; from the first meeting on the north coast of Hawaii a few years ago to the launch of her first textile collaboration shot at her home in Bondi Beach.
"There was a special connection when we met for the first time on the Hawaiian coast and it has always been much more than just a business relationship," explains Stephanie Hendrickson, Marketing Manager for Billabong Woman Australia. "She grew up on the beach and has been in the fashion industry for many years, so it was important for us to collaborate and create an affordable collection for modern muses."
Behind each of Billabong's collaborations hides an authentic story that interests the consumer. "It's been a long time since we have admired her as a person and her work, and the opportunity to collaborate with Elle was, for the whole team, a fantastic moment. To have the chance to discover her wardrobe and her favorite pieces, create a collection of irresistible pieces, share them and be able to wear them ourselves ... It was a moment of pure joy, "says Fleur Boys, Manager design for Billabong Woman Australia.
The 9-piece collection is an eclectic mix of vintage-inspired pieces similar to Elle's intricately designed wardrobe, bringing together the beach and street worlds from lurex striped tops to luxurious cream-toned cardigans, from the perfect black ribbed bikini and the oversized linen blouse to the white strappy dress that can be worn alone or over the ribbed bodice - everything presented with subtle detail. The highlight of the collection is the long bohemian dress Elle. This unmistakable piece is a must-have for the mid-season that we all want in our wardrobe.
"It was a dream for me to collaborate with Billabong on this capsule collection. I am so proud to put my name on this collection and to have been able to design these pieces for the brand's aficionados, "says Elle Ferguson.
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