BBA23 at Curve NY

THE GENESIS OF THE PROJECT
Boasting an extensive experience in carrying out quality surveys, and having established renowned industry retail awards both in the main European countries, as well as in North America (The Best of Intima Awards), Intima Group and its European partners decided, in the midst of the health crisis of 2021, to create an event that could take the pulse of the market, while paying tribute to the amazing efforts made by the brands and their teams. Brands which were forced to reorganize and re-strategize, finding new ways of working and laying the foundations for a renewed customer-supplier relationship.
A second edition of BBA Europe, again digital, followed in 2022; presented from its Milan television studios, the conference brought together over 400 participants live, who were welcomed in seven different virtual rooms, according to language group.  Subsequently the video totaled over 17,000 views.


A FULL HOUSE
This year, the BBA23 finally took place in person, on January 21, 2023, in the beautiful fashion show area of the Salon International de la Lingerie in Paris, bringing together some 300 professionals. Before the presentation of the European Awards, attendees were able to get an exclusive insight into the independent retail network from the Best Selling Styles and Brands conference presented by Audrey Sadleir, with the participation of Francesca Spinetta, Editorial Director of the Intima magazines. A dedicated presentation of the North American results and category Awards will now be held at Curve NY on February 6th followed by networking cocktail, a new and unexpected opportunity for the entire lingerie community to come together and celebrate again!
 

A PANEL OF EXCELLENCE
Once a year, for the past eight years, the Intima Group and its partner magazines (Underlines in the UK, SOUS in Germany and CYL in Spain) have been reaching out to 700 Top boutiques for the completion of the annual retail survey. In this occasion, selected store-owners share their past year results with our teams, as well as their experience in the field, made up of daily issues, but also of great business and gratification. In direct contact with the clientele, they are on the frontline collecting customer feedback, listening to their expectations, and adjusting their offer accordingly. A reliable high-quality panel, unique in its kind, allowing us to provide you with a clear vision of the independent retail market and its evolutions over the years. Our warmest thanks go out to all of them.  


BEST SELLING BRANDS EUROPE
You will find the number one brands per category and per country in Europe listed below. The results for the United States and Canada are published in The Best of Intima magazine and will be unveiled at Curve NY.
Please, note that our ranking is based on the statements made by the retailers who make up our panel. It indicates the performance of the brands, which does not necessarily correspond to the turnover achieved. The interest of this work is to highlight the dynamics of the market, so the ranking of the brands is as important as their evolution from one year to the next.


LINGERIE SETS
FRANCE PrimaDonna ; ITALY Chantelle ; GERMANY Marie Jo ; SPAIN PrimaDonna ; UK&IRL Empreinte


LARGE CUPS - PLUS SIZES
FRANCE PrimaDonna ; ITALY Chantelle ; GERMANY PrimaDonna ; SPAIN PrimaDonna ; UK&IRL Elomi

SHAPEWEAR
FRANCE Wacoal ; ITALY Chantelle ; GERMANY Janira ; SPAIN Janira ; UK&IRL Miraclesuit

LUXURY
FRANCE Lise Charmel ; ITALY Paladini ; GERMANY Aubade ; SPAIN Lise Charmel ; UK&IRL Empreinte

SPORTS BRAS
FRANCE Anita Active  ; ITALY Anita Active ; GERMANY Anita Active ; SPAIN Anita Active ; UK&IRL Anita Active et Panache Sports

NIGHT AND LOUNGEWEAR
FRANCE Le Chat ; ITALY Verdissima ; GERMANY Mey ; SPAIN Barandi ; UK&IRL Cyberjammies

MEN’S
FRANCE Aubade ; ITALY Julipet ; GERMANY Mey ; SPAIN Impetus ; UK&IRL Calvin Klein

LEGWEAR
FRANCE Falke ; ITALY Girardi ; GERMANY Falke ; SPAIN Janira ; UK&IRL Falke

DAYWEAR
FRANCE Oscalito ; ITALY Oscalito; GERMANY Mey ; SPAIN Janira ; UK&IRL Mey

SWIM AND BEACHWEAR
FRANCE Pain de Sucre ; ITALY Maryan Mehlhorn ; GERMANY Sunflair ; SPAIN PrimaDonna ; UK&IRL Fantasie