Aurora Alba (China)

❤ WE LOVE the delicate color palette. Light pink is used to soften the atmosphere inside the store while pale grey and cream add a contemporary twist. Champagne colored hangers and racks mirror the boutique’s logo while also bringing a touch of sophistication and glamor to the decor. A spacious fitting room is at clients’ disposal, featuring a tall stand-up mirror and cozy decorations to encourage customers to relax. This intimate and romantic atmosphere makes customers feel so at home that it is like they are browsing through their own closet. Their “wardrobe-like” shopping experience is part of a wider project to create a new lingerie shopping concept, not just selling products but also creating connections with their customers. On this front, Aurora Alba also regularly plans events for their clientele such as collection previews or fashion shows, while their staff have experience working with luxury brands in order to offer clients optimal service suited to their needs.

SALES AREA: 506 SQ. FT.