Aubade Blows out 60 Candles

When the brand was founded in 1957, lingerie was still seen as nothing more than an accessory that existed solely as a functional item. The brand’s founding family, the Pasquiers, set out to invent a different type of lingerie, one that was colored, coordinated and followed seasons like ready-to-wear. Famous for their cheeky “Leçons de Séduction” advertising campaign (which sent hearts racing for 25 years!), in 2017, their marketing evolved and the new “Parlez-Vous Aubade” was introduced. To celebrate this momentous occasion, the brand has introduced a FW18-19 collection around the “Amours Imaginaires d’Aubade” (Aubade’s imaginary romances) which brings together innovative pieces and colored lingerie to symbolize the daring grace of romantic moments. With the MC Line (see photo) Aubade celeberates its anniversary and uses the occasion to travel through its heritage of history and seduction. Specially for this nostalgic flash-back, the brand has created a metallic Calais Leavers lace, mixed with a satin jacquard for a vintage feel. Find them against a black or biscuit background.