Anita comfort becomes Anita since 1886

Innovative and functional fabrics and strategic wearability to guarantee comfort, fit and optimal support in large sizes: Anita comfort has always offered classic and timeless collections of underwear and swimwear, designed with special attention to shapely silhouettes.

From now on, the collection will be identified under the umbrella brand Anita since 1886. "The collection perfectly reflects the long-standing tradition of the company. For more than 130 years, functional products that are also suitable for plus sizes have been a key part of our collections," explains Johannes Weber-Unger, member of the board of directors of ANITA Dr. Helbig GmbH. "This realignment reinforces our umbrella brand. Even other items, such as the underwear offered in other collections, will be found under this brand."
Specialty brands Anita active, Anita care e Anita maternity will also fall under the Anita since 1886 umbrella brand. The company's second umbrella brand, Rosa Faia, on the other hand, will remain focused on modern, feminine corsetry and swimwear, with the availability of large cup sizes.

In the photo: a one-piece swimsuit (L) and a bodysuit (R) by Anita since 1886 from the new SS2019 collection.