AMAZON LINGERIE (Azerbaïdjan)

When in 2002 Rena Baghirova’s husband opened this premium/luxury lingerie store in Baku he immediately passed the reins of the business into his wife’s expert hands. The choice was beyond doubt a winning one: over the years, Rena proved her worth developing the brand portfolio in multiple directions to meet clients’ specific requests and establishing solid relationships with her brands of choice. Within the renowned Port Baku Mall, next door to major international fashion labels, the boutique presents a vast offer of corsetry, lingerie and beachwear, focusing on top Italian and French brands, but also hosiery and RTW from prestigious European fashion houses. Modern and sleek, the furnishing concept plays on reflecting and lacquered  surfaces in black and gray tonalities, making the colorful garments on display stand out. The walls are ornated with signature fabrics while the designer lamps give the ambience a contemporary luxury feel.   Assisted by a professional team always attentive to customers’ needs, Rena organizes in-store events while Women Club’s membership guarantees the most loyal customers gift cards, discounts and customized services.  
We love the central display area fitted with mirrored drawer islands and the mannequins in plastic poses exhibiting the top products.

Among the brands offered
Lingerie sets: Lise Charmel, Aubade, Cosabella, Paladini, Wolford Night/loungewear Marjolaine, Cosabella, Wolford, Moschino, Lise Charmel, Aubade Shapewear Wolford Hosiery Wolford, Falke Swim/Beachwear Lise Charmel, Aubade, Mc2 Saint Barth, Moschino, Miss Bikini Bridal Lise Charmel, Aubade, Marjolaine Maternity Cosabella
Sales surface: 430 sq. ft.
Number of stores : 1 (Baku)
Online store : www.amazonbaku.com/shop